About Us

Life Sciences consulting specializing in go-to-market strategy, impactful messaging, and commercial expansion planning to achieve measurable marketplace results.


We assist clients in reaching their marketplace goals.  Whether just entering the market, driving market adoption, or expanding to new markets, we can help you craft strategy, develop positioning & messaging, and devise programs, initiatives, and tactics that are impactful.

With a successful track record of dramatically changing consumer behavior in researcher, physician, and patient target audiences, our experience allows us to help you “move the needle” towards achieving your market presence and/or penetration goals, with measurable results.


Whether you are looking for a comprehensive program or smaller projects, we can help you accomplish your business objectives;

  • Market research and analysis to uncover unmet needs
  • Go-to-market strategy to position and distinguish new offerings
  • Programs to drive commercial expansion and adoption of innovative product lines (e.g., new diagnostic testing in specialty clinical markets, novel instruments or systems for research and discovery, patient engagement platforms, etc.)
  • Effective positioning and compelling messaging targeted to physicians and patients, that changes physician clinical behavior and drives adoption
  • Collateral, tools, sales aids, launch packages, targeting, and sales training programs that equip and inspire sales organizations to exceed forecasts
  • Innovative multi-channel programs that build market awareness, generate leads, optimize client utilization and retention, or increase patient engagement
  • Development of claims, messaging, and collateral that meet regulatory requirements
  • Integrated strategic and tactical planning tailored to business objectives

Next Steps

Want to discuss how Move The Needle Marketing can help you with your marketplace needs? Get in contact with us!