Our Founder


Bruce Sadownick is a richly experienced life science marketing professional with undeniable talent driving go-to-market strategy leadership. He has a track record of successful positioning, messaging, brand strengthening, and product launch initiatives for complex medical / scientific / biotechnology product offerings. His experience spans more than 15 years of marketing and product management. In addition to roles as a manager, team leader, and individual contributor, Bruce’s background also includes running a Marketing Communications group, roles in sales and sales management, and scientific research in applied molecular biology at Harvard University.

Bruce enjoys applying his depth and breadth of marketing & product management experience, scientific background, and business acumen to drive marketplace expansion of up-and-coming complex medical diagnostic / scientific / biotechnology products.

Bruce is known as a passionate product champion, with a unique blend of sales, marketing, technical, and commercial insight that connects with clients and inspires organizations to excel. Bruce has a successful track record of launching and nurturing product lines, developing marketplace positioning, sales targeting, launch training, and commercial penetration efforts that routinely exceeded sales forecasts and established offerings as class leaders. He continues to be energized by collaborations with sales organizations and interactions with customers.


Strategic Marketing   |   Positioning   |   Messaging  |   Sales Launch   |   Targeting   |   Market Development   |   Tactical Marketing   |   Market Presence   |   KOL Relations   |   Market Research   |   Reimbursement   | Product Lifecycle   |   Competitive Analysis


Bruce’s organizational experience spans companies ranging from small start-up environments to multi-billion national and international corporations. He understands what it takes to be effective on a small team or specialty business unit, as well as how to influence, implement, or lead a team in large, cross-functional management infrastructures.  He is comfortable drawing upon his experience in leadership roles, as an individual contributor, as a core team collaborator, and as a consultant, to fit your organizational needs.



All company names and logos are trademarks™ or registered® trademarks of their respective holders.Use of them does not imply any affiliation with or endorsement by them.


  • Finance and Accounting for Non-Financial People, Fred Pryor Seminars, CareerTrack
  • Competitive Strategy: How to Develop Winning Marketing Plans and Breakthrough Strategies, American Management Association
  • Building Strategy Focused Organizations with the Balanced Scorecard, Next Level: the Executive Forum with Dr. Robert Kaplan, Harvard Business School
  • Project Management: Advanced Topics, Pinnacle Management Systems
  • Project Management Essentials, Pinnacle Management Systems

Next Steps...

Want to discuss how Move The Needle Marketing can help you with your marketplace needs? Get in contact with us!